With spring on its way, it’s time for restaurant owners like you to start thinking about running Easter promotions. These special meals, contests, and other limited-time offers allow you to stir up interest in your business and may even win you some loyal long-term customers. Not sure how to get started? Keep reading to learn Easter promotions work best for restaurants and how your trusted restaurant grocery supply company can help you implement them at your location.
1. Offer a Prix Fixe Brunch
Easter brunch is a time-honored tradition for many American families. Offering a special prix fixe brunch menu for a few days allows you to cater to this set of potential customers with a limited, manageable menu. Your local food distributor can help you figure out exactly how much fresh produce, dairy, and wholesale meat for restaurants to serve the number of customers you expect to receive. This way, you’ll benefit from the extra business the promotion generates without risking excessive food waste.
2. Create an Easter Buffet
If you like the idea of offering an Easter brunch but don’t want to overwhelm your staff, an Easter buffet might be the perfect compromise. Not only will your serving staff have many fewer tasks to juggle during these busy periods, but your kitchen staff will also have the flexibility needed to prepare a larger variety of dishes. For example, your wholesale seafood distributor can help you find delicacies like smoked salmon, shrimp, scallops, and even lobster to add to your spread. These fancier dishes will make your restaurant’s Easter promotion feel like proper event.
3. Offer a Three-Course Easter Dinner
Many people like to enjoy their Easter dinner favorites in a restaurant setting. Plating up a three-course Easter dinner will make your establishment feel significantly fancier, even if it’s usually a more casual sort of place. Treat your patrons to classic Easter dishes like roast turkey, glazed ham, or leg of lamb book-ended by fresh spring salads and a luscious chocolate dessert.
Depending on your customer demographics, you may also want to add a vegetarian or vegan option. Dishes like veggie lasagna, meat-free shepherd’s pie, and even tofurkey are great choices that will significantly increase the number of people who might take advantage of this Easter promotion.
4. Host an Easter Egg Hunt
Everyone loves an Easter egg hunt! Hosting one can win you a lot of good will with your customer base. All you need are some chocolate eggs (your restaurant supplier can help you source some) and a little creativity to help you find the perfect hiding spots around your restaurant. Advertise the hunt on your social media pages and by posting signs at your location.
Consider offering a special prize for the patron who finds the most eggs or a specific special egg. Coupons for free meals or appetizers are great options for this, making customers feel like they’ve won something substantial while also getting them to come back another day.
5. Easter Giveaways
Easter giveaways are another popular way to drum up new business in the springtime. Give out baskets full of typical Easter goodies like chocolate and candy in a raffle that people can enter by dining at your restaurant, leaving a review, or posting about it on social media. You can also fill baskets with shelf-stable items you use in your restaurant, such as special sauces, condiments, and spice mixes. This is a fun way to give customers a sneak peek at what goes on in your kitchen and builds familiarity with your signature flavors.
If neither of those works for you, vouchers for free food always get patrons excited. They also promote return visits, especially if there’s an expiration date on them. You can even make the offer conditional (for example, a free appetizer with the purchase of a meal) to make sure you will still generate revenue from that extra visit.
Get Your Easter Promotions in Gear with Help from Foods Galore
Easter is fast approaching, so don’t wait to get in touch with your food products supplier. Contact Foods Galore today to discuss your restaurant’s Easter promotion plans and get the supplies you need to make them a reality.
